Exports remained one of the few sources of growth for Italian companies. In a frozen home market, increasing revenue has become a zero-sum-game, where market shares can only be stolen from the competitor while the total sales remain the same. Compared to fashion countries like China, Brazil, India and Russia, the United States offers a stable political system, an impartial legal system, firm rules of law, low bureaucracy, developed infrastructure and services, impeccable logistics and an efficient public sector. Last but not least, the US is moving towards energy independence, a fact that will radically change, and for the better, the prospects of the American economy over the next few years. The typical sectors of our export are fashion, mechanics, electro-medical devices and design. Unfortunately, in a global market such as the current one in which multinationals from all over the world are sharing a large part of international trade, the investments necessary to compete with international competition are no longer compatible with the size of our companies. It is therefore necessary to adopt innovative and aggregative solutions between SMEs and joint ventures between Italian and foreign companies, which collaborate in order to create a product more suited to the reality in which it will be sold.