The importance of the US distribution system as a market for lifestyle products
The LombardyPoint network (Operational Points for Internationalization) was set up on 5 December 2003 with the signing of an institutional agreement between:
- Ministry of Economic Development
- Lombardy Region
- Lombardy Chamber System (the Provincial Chambers of Commerce and Unioncamere Lombardia)
- ICE – Agency for the Promotion abroad and internationalisation of Italian companies
- SIMEST
- SACE
The partners have decided to pool their skills in the service of Lombardy companies wishing to operate in foreign markets. The agreement envisages promoting the internationalisation of Lombardy’s companies and products through a network of offices to facilitate the diffusion and access to the services provided by the institutional partners at a territorial level.
The network acts through the direct presence on the territory of the assistance and orientation desks dedicated to companies, active at the Lombardy Chambers of Commerce; as well as with the website through a series of seminars held by experts in internationalisation, such as Engineer Fabio Manenti.
In fact, the Chamber of Commerce of Brescia, in collaboration with Pro Brizia and Unioncamere Lombardia, has organised a free webinar, on 21 June 2021, on the importance of the US distribution system as an outlet market for lifestyle products – Internationalisation Executive Course, released by Eng. Fabio Manenti.
PROGRAMME
Internationalization AND LOCALISATION
INTERNATIONALISE TODAY TO WIN TOMORROW
- Why internationalise
- Analysis of opportunities abroad
- Market research: Sector analysis
- Free trade agreements
- Environmental Factors
- Distributing in the United States
FASHION and COSMETICS SECTORS
JEWELLERY AND GOLDSMITHING SECTORS
FURNITURE AND FURNISHING SECTORS
TOURISM SECTOR
- New eating habits in the United States
DEPARTMENT STORES
- Future prospects for online sales
CYBER MALLS
CATALOGUE STORES
LIFESTYLE STORES
POP-UP STORES from New York to Miami
- Innovative methods to overcome the traditional merchandising schemes of large retailers in America
- Pay what you want: when the customer decides the price
- Beacon marketing: the new opportunity for retailers in the US
- Exporting plant, equipment and machinery to the USA
- Some tips to protect yourself from the US sales tax
- North American Market: Case Studies
