IN RECENT YEARS, MANY MARKETING AND COMMUNICATION STRATEGIES HAVE BEEN IMPLEMENTED AND DIFFERENT TOOLS USED TO CAPTURE PEOPLE’S ATTENTION TO CERTAIN PRODUCTS AND SERVICES. THE MOST USED STRATEGIES HAVE IN COMMON THE USE OF BRIGHT COLORS AND MOVING IMAGES.
DEMIX LEDFUL PROPOSES TO USE A DIFFERENT TECHNOLOGY FROM THE ADVERTISING DISPLAYS CURRENTLY PRESENT IN MANY BUILDINGS.
THE CLEAR LED DISPLAY IS IN FACT A NEW KIND OF DISPLAY TECHNOLOGY WITH HIGH TRANSPARENCY, VIVID COLORS AND HIGH BRIGHTNESS.
IT HAS BEEN DESIGNED TO HAVE NUMEROUS APPLICATIONS SINCE SHOPPING MALLS, TO ELEVATORS, ETC., AND CAN BE USED TO DISPLAY INFORMATION AND TO INCLUDE ADVERTISEMENTS.
BENEFITS OF THE LED SYSTEMS
- LED system advertising is dynamic and constantly changing, so that the audience will not feel bored when watching the advertising program. People will want to stay longer looking at the vivid colors and beautiful images. This is an excellent opportunity for product promotion.
- The great convenience of programming and assembly. During an advertising campaign it is in fact possible to instantly correct and modify the information.
- Although the advertising function of the LED system is excellent, the price, when compared to other means of communication, is not particularly high. For advertisers, the cost of advertising on LED screens is almost equal to that of traditional billboards and less than that of television and radio media.
- LED system advertising is quieter than TV and radio advertising.
- The owners of the LED system rent the equipment by applying periodic rates.
- For large companies, banks, publishing houses, casinos, hotels, entertainment complexes, etc., the LED system attracts interest in promoting their goods and services. Furthermore, if they also sell the advertising spaces on the LED display, it can be an undoubted economic advantage for them.