DEMIX FAIRS APP
The DEMIX FAIRS APP project, developped by our department DEMIX DIGITAL AGENCY, concerns the planning, development and promotion of an App designed for the management of the fair experience by the users, thanks to the collaboration with some national and international partners who are experts in the sector.
The App wants to be of concrete support to those who intend to participate in trade fair events, improving their experience and supporting them in all the activities connected to it. In particular, our goal is to create a virtual and personal hostess, who gives total support to the customer so that all his activity, inside and outside the fair can be managed through a single App. Furthermore We want to build customer loyalty through the commercial functions listed, also allowing them to purchase everything they need.
characteristics of DEMIX FAIRS APP
In today’s trade fair landscape, digital innovation is no longer an option—it’s a necessity. That’s why Demix InnoShop presents the Demix Fairs App, a unique ecosystem that connects and enhances both physical and virtual trade fair experiences.
Thanks to partnerships with technology experts specializing in interactive 3D environments, we offer our sellers and clients a new way to participate: Virtual Trade Fairs or Showrooms.
A Virtual Fair is a fully navigable three-dimensional environment accessible directly through a browser (no downloads or apps required), where each exhibitor can set up their own personalized digital stand. Visitors can move through the space, explore products, view multimedia content, interact with avatars and information points, and take part in live streams or on-demand workshops.
These environments are designed to provide an immersive and accessible experience for everyone, from anywhere in the world, via PC, tablet, or smartphone.
Within Demix InnoShop, vendors will now have the opportunity to:
● Set up a 3D Virtual Stand with personalized design, branded graphics, and interactive content;
● Integrate InnoShop products into the stand, making them directly purchasable or linked to a detailed product sheet;
● Welcome virtual visitors with avatars, intro videos, or real-time chat;
● Host live or pre-recorded presentations and workshops to showcase their offerings;
● Gather advanced analytics data such as average time spent, product clicks, downloads, contact requests, and feedback.
All of this is possible without the need for logistical costs, travel, or physical setups.
For visitors, the Virtual Fair or Showroom offers:
● Greater accessibility (no geographic or physical limitations);
● The ability to explore more stands in less time;
● A more interactive and immersive experience;
● Active participation in live and on-demand content and events.
This integration also represents a great opportunity for those who—due to budget, space, or logistical limitations—would not be able to attend a physical fair. Virtual stands thus become an inclusive and sustainable tool, capable of expanding the reach of the fair itself and providing greater visibility for more exhibitors.
The combination of e-commerce (InnoShop) and virtual exhibitions (Fairs App) enables maximum promotion and conversion by merging storytelling, branding, and direct interaction into a single digital environment.
This is the concept behind Virtual Stands: customizable, interactive, three-dimensional exhibition spaces designed to take your trade fair presence into a new digital dimension:
The key focal points on which DEMIX FAIRS APP is based:
The first concerns the Mapping of the Fair
The idea is to replicate the layout of the stands in digital format, so as to have a map that faithfully represents them and allows for the creation of the path that the user wishes to follow. The path can also include the calculation of the minutes taken to move from one stand to another, as well as indicating to the user the flow of people present, so as to determine the right moment for the visit. The mapping functionality that we imagine also becomes important from a logistical point of view as we approach the Fair. In fact, once the internal route has been pre-set, the user will already be guided from the outside so that the “navigator” takes him to the most suitable Fiera entrance, also with indication of the suitable parking space. These functions allow an important optimization of times, as the classic navigators lead to the Fair area, but not to the pre-established entrance. Furthermore, it will also be valid for those who approach the Fair by public transport, as in addition to guiding them towards the entrance, it will allow them to purchase the subway or train ticket, also viewing the timetables for the latter.
second element PAVILION RESEARCH
As a second aspect, the mapping that we aim to create must allow a simple search for the pavilion in which you are interested (search both by denomination and by category) and then, once identified, it must be possible to switch to a 2D image, so as to be able to view nearby stands as well (a bit like the Google Street function). Clearly the mapping can be redesigned and adapted according to the Fair that will take place.
third element STANDS VIRTUALI
An innovative opportunity we aim to develop is the creation of Virtual Stands, accessible even to exhibitors who may not have the budget for a physical booth or who wish to promote themselves in a more dynamic way. These digital spaces, which can complement or replace physical ones, expand the offering for visitors and open up new commercial possibilities for the fair.
Accessible directly via browser, virtual stands can be customized with multimedia content, interactive touchpoints, and avatars, offering an immersive experience from any device. They can host live or on-demand workshops and generate valuable data on user interactions, time spent, and feedback — providing exhibitors with concrete tools to optimize their presence.
This is not just a digital replica, but a new communication channel: accessible, sustainable, and trackable, enhancing the traditional trade fair experience and expanding its potential.
PROVISION OF EVENT MARKETING SERVICES
These are the essential points around which we are building our technology. From here we could develop many other features and marketing strategies to improve the competitiveness and profitability of the App itself, such as:
- Possibility of reserving a seat at the restaurant, but also of ordering directly from the bar / restaurant with delivery to the stand. In this case, taking care of the payments directly through the App, so that the restaurant only has to worry about the preparation of food or drinks;
- Possibility to buy the Fair ticket directly online through the App;
- Possibility to buy the parking ticket;
- Possibility to book and pay for luggage storage;
- Search engine for accommodation / hotels & airbnb so as to margin on the conclusion of the contract between the parties;
- The possibility to book taxi and uber;
- Agreements with clubs, discos, restaurants, cinemas, theatres, etc., events in the city hosting the fair and surroundings, with discounted prices for the fair customer and financial return for the App;
- For certain international fairs, such as the Salone del Mobile in Milan, the possibility of using the App to also manage external activities, such as the Fuori Salone, from scheduling events to booking activities to be done.
For these latter aspects, we are evaluating sponsorship by some Municipalities of Northern Italy, including that of Milan and of the Garda lake. Furthermore, thanks to this institutional nature, the App could become a widespread tool for managing everything concerning a trade fair event.
If you are a trade fair organization or an exhibitor and would like to explore this collaboration opportunity with us, contact us and we will be at your complete disposal for any further details.