OUR COURSE OF
NEURO-SALES TECHNIQUES IN B2B AT THE AGE OF COVID
Advances in neuroscience and the study of decision-making processes offer new precise indications every day on what to say and do to act on decisions in the minds of clients. It also emerges that emotions are crucial in making choices. Today, however, the B2B viewer with social distancing is even prevented from the emotionality of personal interaction. But how can a figure become capable of emotionally selling an industrial product, such as a lathe in a line or a pump, to an OEM even via videoconference? Unlike common thinking, the most important emotionality is not that which manifests itself in interpersonal relationships and the course teaches how to sell and control the situation by interacting with minds and brains along all points of contact with all those involved in purchases.